Latino Book & Family Festival It’s my pleasure to personally invite you to participate in the Latino Book & Family Festival. This major event showcases the diversity and importance of our multicultural community.
Back in 1997 I made a five-year commitment to help build the Latino Book & Family Festival into one of the best and widely appreciated festivals anywhere. Due to the ongoing success of this event and because so many cities are showing an active interest in holding these festivals, I’m happy to now affirm a lifetime commitment to the Latino Book & Family Festival.
Our series of events is designed to give companies - large and small - direct access to Hispanic consumers by providing a noise-controlled, business friendly environment where they can promote brands, sample and sell products, improve corporate image and demonstrate new product innovations to the largest minority group in the United States today. It is a unique marketing platform that has a proven track record of results.
Our organization is called Latino Literacy Now, a non-profit corporation 501(c)(3). Our cause is promoting reading as a means of improving lives, both professionally and personally. Our goal is improved literacy throughout the Latino community. Your contributions are tax-deductible and appreciated. You may also support Latino Literacy Now by checking out our “Support Partners” on the column to the right. A portion of sales from these initiatives help support our programs.
I invite everyone to join our cause and help us reach our goal.

Edward James Olmos, actor and community activist, is the Co-Producer of Latino Book & Family Festival, a weekend event that promotes literacy, culture and education in a fun environment for the whole family. The festival is held in key Hispanic markets across the country. The Latino Book & Family Festival was launched in 1997 in Los Angeles to promote literacy, culture and education and to provide people of all ages and backgrounds the opportunity to celebrate the diversity of the multicultural communities in the United States in a festival atmosphere. Today, the Festival is hosted in several major Latino markets across the U.S. including Houston, Dallas, Chicago and Los Angeles. Future expansion plans will take the Festival to New York City, Miami, the San Francisco Bay Area and many other major Latino markets.

©2024 Edward James Olmos